{"title":"Home page","description":null,"products":[{"product_id":"insect-repellant","title":"Insect Repellent","description":"\u003cp\u003e\u003cstrong\u003eBug Off + Skin Soother\u003c\/strong\u003e\u003cbr\u003eAll-natural. Plant-powered. Tough on bugs. Gentle on you.\u003c\/p\u003e\n\n\u003cp\u003eMeet your new go-to for Florida's outdoors — a \u003cstrong\u003eUSDA-researched, plant-based insect repellent\u003c\/strong\u003e handcrafted from Florida-native and Florida-grown botanicals. No harsh chemicals, no synthetic fragrances, no DEET. Just nature doing what it's always done — only now it comes in a bottle.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003e🛡️ What It Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepels:\u003c\/strong\u003e Mosquitoes, no-see-ums, fleas \u0026amp; ticks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes:\u003c\/strong\u003e Bug bites, jellyfish stings \u0026amp; sunburn\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-drying:\u003c\/strong\u003e Water-based with a touch of alcohol for quick absorption and a fresh, clean feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmells great:\u003c\/strong\u003e Light, herbal scent from real plants — not synthetic perfume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003e🌿 What's Inside\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautyberry\u003c\/strong\u003e (\u003cem\u003eCallicarpa americana\u003c\/em\u003e) — a Florida-native plant with USDA-confirmed insect-repelling compounds; see science section below\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLemongrass\u003c\/strong\u003e — naturally high in citronellal, a well-known mosquito deterrent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary\u003c\/strong\u003e — aromatic and effective against a broad range of insects\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCatmint\u003c\/strong\u003e (\u003cem\u003eNepeta cataria\u003c\/em\u003e) — contains nepetalactone, a compound shown in peer-reviewed research to be a highly potent insect repellent; see science section below\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrange peels\u003c\/strong\u003e — natural d-limonene content deters insects while leaving a fresh citrus note\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe vera\u003c\/strong\u003e — added for its renowned skin-calming and moisturizing properties, helping the formula feel gentle and nourishing rather than drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003e🌺 The Star Ingredient: Florida Beautyberry\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCallicarpa americana\u003c\/em\u003e — the American Beautyberry — is a native Florida shrub used for generations across the Southeastern U.S. as a natural insect repellent. Indigenous communities and rural folk alike would crush the leaves and rub them directly on skin or tuck them under animal harnesses to keep bugs at bay.\u003c\/p\u003e\n\u003cp\u003eThat folk wisdom caught the attention of the USDA, which conducted formal laboratory research and confirmed what generations already knew:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eScientists isolated two active compounds — \u003cstrong\u003ecallicarpenal\u003c\/strong\u003e and \u003cstrong\u003eintermedeol\u003c\/strong\u003e — from Beautyberry leaves\u003c\/li\u003e\n\u003cli\u003eIn lab tests, cloth treated with callicarpenal repelled \u003cstrong\u003eover 95% of blacklegged tick nymphs\u003c\/strong\u003e, with complete protection lasting 3 hours\u003c\/li\u003e\n\u003cli\u003eIn mosquito trials (\u003cem\u003eAedes aegypti\u003c\/em\u003e and \u003cem\u003eAnopheles stephensi\u003c\/em\u003e), callicarpenal performed comparably to SS220, a USDA-developed repellent with potency similar to DEET\u003c\/li\u003e\n\u003cli\u003eBeautyberry compounds also deter \u003cstrong\u003efire ants\u003c\/strong\u003e — a welcome bonus for Florida gardeners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAs ScienceDaily reported: \u003cem\u003e\"Scientists Confirm Folk Remedy Repels Mosquitoes\"\u003c\/em\u003e — beautyberry extracts match DEET in laboratory settings.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003e🔬 Catmint: The Surprising Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCatmint (\u003cem\u003eNepeta cataria\u003c\/em\u003e) has long been known to repel insects, but the science behind it is striking. In a landmark study published in the journal \u003cem\u003eScience\u003c\/em\u003e (Eisner, 2001) and widely reported by Iowa State University researchers, the active compound \u003cstrong\u003enepetalactone\u003c\/strong\u003e was found to be roughly \u003cstrong\u003e10 times more effective than DEET\u003c\/strong\u003e at repelling mosquitoes in laboratory conditions — requiring far less of the compound to achieve the same deterrent effect.\u003c\/p\u003e\n\u003cp\u003eSubsequent research has confirmed nepetalactone's repellent activity against mosquitoes, cockroaches, and other insects, making catmint one of the most scientifically compelling botanicals in natural pest control. We include it here not as a novelty, but because the research supports it.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003e📊 Beautyberry vs. DEET — At a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eBeautyberry (Callicarpenal)\u003c\/th\u003e\n\u003cth\u003eDEET\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMosquito repellent efficacy\u003c\/td\u003e\n\u003ctd\u003e~80–95% effective in lab tests\u003c\/td\u003e\n\u003ctd\u003eGold standard (~95%+)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDuration of protection\u003c\/td\u003e\n\u003ctd\u003e~3 hours complete; declines after 4 hours\u003c\/td\u003e\n\u003ctd\u003eUp to 6–8 hrs (concentration-dependent)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTick repellent efficacy\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95% against blacklegged ticks for 3 hours\u003c\/td\u003e\n\u003ctd\u003eEffective; widely used\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafety \u0026amp; toxicity\u003c\/td\u003e\n\u003ctd\u003eNatural; generally well-tolerated on skin\u003c\/td\u003e\n\u003ctd\u003eSynthetic; some sensitivity concerns\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScent\u003c\/td\u003e\n\u003ctd\u003ePleasant herbal \u0026amp; citrus\u003c\/td\u003e\n\u003ctd\u003eStrong chemical odor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003e🧔 Skin-Soothing Bonus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlready got bitten? This formula doubles as a \u003cstrong\u003eskin soother\u003c\/strong\u003e. The botanical blend — anchored by \u003cstrong\u003ealoe vera's\u003c\/strong\u003e well-documented anti-inflammatory and moisturizing properties — helps calm the itch and irritation from bug bites. The same cooling, fast-absorbing base also provides relief from \u003cstrong\u003ejellyfish stings and mild sunburn\u003c\/strong\u003e. It's the one spray you'll want in your beach bag, garden kit, and hiking pack.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003e📝 How to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before use\u003c\/li\u003e\n\u003cli\u003eSpray or apply to exposed skin and clothing before heading outdoors\u003c\/li\u003e\n\u003cli\u003eReapply every 2–3 hours or after swimming or sweating\u003c\/li\u003e\n\u003cli\u003eFor bug bite or sting relief, apply directly to the affected area and allow to absorb\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes; keep out of reach of young children\u003c\/li\u003e\n\u003cli\u003ePatch test recommended for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cem\u003eHandcrafted in Florida 🌿 | Plant-based \u0026amp; DEET-free | Grown and made with care by What's Growing on Florida?\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46733516308667,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2556\/9979\/files\/image.jpg?v=1750633893"}],"url":"https:\/\/whatsgrowingonflorida.com\/collections\/frontpage.oembed","provider":"What's Growing on Florida?","version":"1.0","type":"link"}